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Consumer-Permissioned Data introduces a new relationship between the consumer and their data. By working with a Consumer-Permissioned data platform, like MeasureOne, the consumer provides secure access to their data, but consents to sharing ONLY the necessary information with the requesting business.

The platform plays two roles in the transaction: (1) it ensures that only the permissioned information is shared with the requesting business, and (2) it guarantees the source of the data to the requesting business. Most importantly, unlike information gathering agents that work on behalf of the requesting business, the platform is working on behalf of the consumer.

By using a Consumer-Permissioned data model, the consumer maintains control over their data. They can safely and securely share their information, knowing that only the necessary, specifically-requested information is disclosed to the requesting business.